| Promotion and Marketing
Promoting your project, your organization, and everyone who help
make it possible has many benefits at each stage of the process.
Early on, we can assist in a variety of ways ranging from project
identity and marketing materials to investor relations and promotion.
Identity
Identity refers to your project or entity, it's logo, styles,
and visual cues that should be carried throughout all your materials
to enforce your branding efforts and positioning. Identity
is the critical first step.
Internet
Longbow has been providing dedicated marketing ind internet support for CGF since 2003. They developed GreenBrevard and GreenOrlando, community conduits that promote the places they live in and serve by telling the good stories aboutpoeple and organizations doing good works. They promote a more sustainable community.
Communication
How to you raise awareness and connect with larger audiences?
As the beginning sof our Green Communities Program, Longbow has created the online forum for more sustainable communities GreenBrevard,
whose goal is to work together with many different groups and
organization on a local level and help accelerate demand for sustainability
from the general public. Their goal is to create a network of
local and regional magazines that unite communities to bring about
a better designed, more sustainable future. GreenBrevard publishes
articles that promote the community and shine
a light on people and organizations who are doing good things. In 2005 we launched GreenOrlando, which sees over 10,000 unique visitors per month.
Could
your organization use such a vehicle? Visit here to see more
Print
Sometimes we have to go to press. Design and messaging are
critical, and here our identity, marketing and research will pay
off. Our goal is to get the most out of each piece and efficiently
design them with longetivity in mind wherever possible. We also
seek to use recycled content and soy inks to minimize environmental
impact. When we printed the foundation's business cards, we opted
for non-bleached stock, and liked it so much, it carried over
to our website's background, here.
Longbow and Giant3 create the Hopper Press Project, a program created to raise awareness about cleaner, greener printing.
Presentation
The presentation is the first deliverable of any tour. PowerPoint
is used so that your team can interact, providing and editing
content. When finalized, you may use this stand-alone presentation
to promote the project. Often called a Phase I presentation, this
process ensures maximum efficiency, and keeps prices down. Presentation
typically means PowerPoint, but our communcations partners also
have extensive expertise designing trade show booths, displays
and materials. When we create a presentation, we arm you with
a tool that you can use to build new, edit, or keep content current.
Education/Support
Our partners have extensive experience in education and producing
curriculum and accompanying materials for delivery in any media.
We've done some wonderful K-12 materials and books, and would
love to help you produce or get your work to market.
Contact us for more information and
examples of work performed.
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